Why Exhibit?

The Independent Hotel Show London provides an unrivalled opportunity to present your products and services to owners and operators from luxury, boutique and independent hotels.

Designed to connect you with a curated audience of hospitality decision-makers, the Independent Hotel Show offers a powerful platform to raise your brand profile, generate high-quality leads, and drive meaningful commercial outcomes.

4,000+
Visitors
84%
Have direct purchasing power
£252M+
Combined spend budget
87%
Are looking to meet new suppliers
49%
Are new to the show each year
11%
Were Interior Designers or Architects

Benefits of Exhibiting

Meet buyers that buy

With 87% of our visitors actively searching for new suppliers, you’ll meet engaged, high-quality buyers looking to connect and invest in products like yours.

Client Connections

Attending the show is a valuable opportunity to strengthen relationships with existing hotel clients, and forge new partnerships that drive shared success.

Increase brand awareness

Amplify brand visibility across the hospitality industry by strategically positioning your business where key decision-makers and trendsetters are looking.

Who Checked In?

 

 

Sponsorship Opportunities

Increase your exposure at the Independent Hotel Show with masterclasses, curated product showcases, and sponsorship opportunities. Enhance your presence through branded areas, displays, and giveaways, while generating leads and creating impactful promotions.

Product Categories

With curated product categories including design, tech, wellness, sustainability, and more, there’s a perfect spot for every innovative offering - these are just some of the many exciting options available.

Product Categories

FAQs

The Independent Hotel Show offers a chance to showcase your products to a highly targeted audience of luxury and boutique hotel decision-makers. Build valuable relationships, generate new business directly at the event, and position your brand as a trusted supplier in the premium hospitality sector.

At IHL, you can expect to meet a diverse and influential group of professionals from the luxury, boutique, and independent hotel sectors. The event attracts key decision-makers, including general managers, owners, hotel managers, operations directors, marketing directors, and interior designers from a wide range of establishments. View our visitor snapshot.

Fill out the online enquiry form to express your interest in exhibiting. The event team will contact you to discuss available options and assist with the booking process.

The show caters specifically to the needs of independent and boutique hoteliers, with a strong focus on innovation, design, and guest experience. Our offering would be well-suited if it falls within one or more of the following categories:

  • Design & Décor – furniture, lighting, soft furnishings, or interior design solutions that enhance hotel aesthetics.

  • Technology – guest experience platforms, in-room entertainment, smart controls, or operational software like PMS.

  • Amenities & Toiletries – premium, sustainable, or bespoke products that elevate the in-room experience.

  • Food & Drink – artisanal, local, or luxury food and beverage options suitable for minibars, breakfasts, or on-site dining.

  • Wellness & Spa – equipment, products, or services that support the growing demand for wellness-focused stays.

  • Services – marketing, consultancy, training, or sustainability services that support hotel operations and guest satisfaction.

If our product supports guest experience, enhances operational efficiency, or contributes to the uniqueness of an independent hotel offering, then it’s likely to be a strong fit for the show but get in touch if you have any questions.

"The show generates a number of quality leads for us."

Aaron Letch
National Accounts Manager |  Stephensons

"A very successful show, amazing experience and very well organised!”

Lewis McGlade
Marketing Manager |  Fitshop UK Ltd

"This was our first year exhibiting at the event and we have to say that overall it went amazingly well, super organised event that exceeded our expectations on just about every front. Looking forward to next year."

Raik Ahmet
Director |  Clean Supply Ltd

“As we had recently launched within the UK from Australia, the Independent Hotel Show was a great way to extend our relationship with suppliers and generate new leads within the independent hotel space."

Hayley Thompson
Sales & Marketing Manager |  Nuvho

"A really well organised and elegant show, attracting the right people who work in hospitality or supply to the sector."

Gary Roche
Business Development Manager |  TP-Link UK
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Submit your nomination!

Nominations for the Independent Hotel Show Awards, in partnership with Preferred Hotels & Resorts, close on Sunday 15 June. 

Find out more about this years categories and submit your nomination today!