The theme for Independent Hotel Show London this year is Redefining Luxury, we invite you to embrace a modern take on luxury. Today’s luxury goes beyond opulence to focus on personal, authentic and sustainable experiences.

This year's theme highlights bespoke guest journeys, intuitive, heartfelt service that adapts to individual preferences rather than rigid formality. It celebrates contemporary elegance paired with innovative, eco‑minded design that honours local culture and heritage. The theme will be explored across the two days through the individually designed features, extensive seminar programme and innovative exhibitors. 

Join forward‑thinking hoteliers, designers and industry experts who are shaping a new definition of luxury through quiet confidence, wellbeing and genuine connection. Register for your ticket here.

Theme Page

We will be welcoming a range of companies ready to showcase their products and services that can help you Redefine Luxury at your hotel such as Edmunds Cocktails, Gordon Castle Scotland, Gresham Blake and Vanity Group, view the full Exhibitor List here. The innovative designers of the show's features have taken inspiration from this year's themes, join us and see them come to life at the show in October.

Ahead of launching the 2025 theme, we spoke to leading hoteliers about what this means to them. Mark Heyburn, General Manager at Sir Devonshire said that: 

“Luxury in 2025 isn’t about marble floors or gold-plated doorknobs (though hey, we’re not mad at those). It’s about connection. It’s walking into a space and instantly feeling like, ‘Yep, this is my spot.’ The vibe’s easy, the welcome’s warm, and the little things – like someone actually remembering your name – make all the difference.” 

Discover more about what inspiring hoteliers and designers such as Stuart Procter, Chief Executive Officer at The Beaumont Mayfair, Stephen Browning, Hotel Director at The Feathers and Grace Leo, Founder & CEO of Grace Leo Consultancy, think of what Redefining Luxury means here

A sneak peek at the speakers who will be exploring Luxury at IHS25...

Jacques-Henri

Jacques-Henri Brive, Head of Luxury, Chivas Brothers

Naomi Heaton

Naomi Heaton, CEO and Founder, The Other House

Chris Bancroft

Chris Bancroft, Hotel Operations Manager, The Newt