The theme for Independent Hotel Show London this year is Redefining Luxury, we invite you to embrace a modern take on luxury. Today’s luxury goes beyond opulence to focus on personal, authentic and sustainable experiences.

This year's theme highlights bespoke guest journeys, intuitive, heartfelt service that adapts to individual preferences rather than rigid formality. It celebrates contemporary elegance paired with innovative, eco‑minded design that honours local culture and heritage. The theme will be explored across the two days through the individually designed features, extensive seminar programme and innovative exhibitors. 

Join forward‑thinking hoteliers, designers and industry experts who are shaping a new definition of luxury through quiet confidence, wellbeing and genuine connection. Register for your ticket here.

Theme Page

For us, we define luxury by creating unforgettable, tailored experiences for our guests – whether they’re visiting our restaurants or spending time in one of our cottages with loved ones. Our aim has always been to create an atmosphere of relaxed luxury with excellent, approachable but unobtrusive service.
Jason Adams
Managing Director |  The Headland
Redefining luxury in 2025 means creating a guest experience that feels both deeply personal and effortlessly relaxed. It’s not about formality, but about meaningful touches, warm, intuitive service, beautifully crafted food, and spaces that invite guests to truly slow down. Luxury today is less about extravagance and more about authenticity, comfort, and connection.
Stephen Browning
Hotel Director |  The Feathers
In my 25 years of running hotels, luxury hasn't changed; it is about the people offering the clients extraordinary, personalised service. This is the key to luxury. 
Stuart Procter
Chief Executive Officer |  The Beaumont Mayfair
Luxury in 2025 isn’t about marble floors or gold-plated doorknobs (though hey, we’re not mad at those). It’s about connection. It’s walking into a space and instantly feeling like, ‘Yep, this is my spot.’ The vibe’s easy, the welcome’s warm, and the little things – like someone actually remembering your name – make all the difference.
Mark Heyburn
General Manager |  Sir Devonshire
When I think of ‘Redefining Luxury,’ I envision a shift towards authentic experiences that prioritise quality over opulence. Quite subtle luxury, exclusive approach to travellers and curated stays. Luxury interior design for hotels should celebrate tranquillity and connection, also wellness, allowing guests to appreciate the subtleties of their surroundings.
Marie Soliman
Founder |  Bergman Interiors
In a time of economic challenge, redefining luxury means offering guests meaningful, personalised experiences that go beyond opulence; experiences where comfort, sustainability, community, and authentic service are the new hallmarks of a truly luxurious stay in 2025 and beyond.
Robert Richardson
CEO |  Institute of Hospitality
Luxury is a word that has been democratised so much that it has lost its true meaning. For me luxury in hospitality is the ability to uphold the values that differentiate a standard hotel versus an outstanding one. It is above all the human factor that defines luxury – a receptionist who provides a warm and personal welcome upon arrival, demonstrating attentiveness to guest requests and questions, delivery of service that’s beyond the line of duty executed with sincerity and style.
Grace Leo
Founder & CEO |  Grace Leo Consultancy

We will be welcoming a range of companies ready to showcase their products and services that can help you Redefine Luxury at your hotel such as Edmunds Cocktails, Gordon Castle Scotland, Gresham Blake and Vanity Group, view the full Exhibitor List here.

Prior to the launch of our 2025 theme we spoke with returning exhibitor ADA Cosmetics about what it means to them, "today, luxury amenities are defined more by the guest experience, personalisation, authenticity, and ethical values. While high quality remains core, ADA Cosmetics transforms this concept by forging thoughtful partnerships between hotels and premium cosmetic brands, enhancing the guest experience from arrival to departure" Delaine Walker, Vice President of Sales - UK & Ireland.

The innovative designers of the show's features have taken inspiration from this year's themes, join us and see them come to life at the show in October.

A sneak peek at the speakers who will be exploring Luxury at IHS25...

Jacques-Henri

Jacques-Henri Brive, Head of Luxury, Chivas Brothers

Naomi Heaton

Naomi Heaton, CEO and Founder, The Other House

Chris Bancroft

Chris Bancroft, Hotel Operations Manager, The Newt