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We are pleased to announce our key ambassadors; our friends from across the hotel world that help us evolve and enhance the show each year to ensure we inspire and exceed the needs and expectations of our hoteliers.

Jane Pendlebury


Jane Pendlebury is CEO of HOSPA | The Hospitality Professionals Association. Her relationship with HOSPA was first as a sponsor and member, then - after volunteering her time assisting with the annual conference HOSPACE - she was taken on to run the Membership and Events office before being promoted to CEO in early 2016. 

Kickstarting her career with a degree in hotel management, Jane worked with both chain and independent hotels. Thereafter, she spent many years assisting hotels and restaurants with their technology decisions around Property Management, Point of Sale and Revenue Management. This culminated into a role as VP and General Manager covering Europe for a global hospitality software house.

Jane is an enthusiastic supporter of hospitality and always remains a positive advocate for the industry!

Sarah Duncan


Sarah Duncan is a Sustainability (ESG) consultant, and author of The Sustainable Business Book and The Ethical Business Book.

Through training and consultancy, she helps businesses understand the commercial and moral benefits of sustainable and ethical business practice.

She advises on how to make sustainability a genuine part of your business culture and day-to-day practice, not just a tick-box exercise (or race to be the ‘least bad’).

She started life in luxury hotels in London, before moving to Asia to work on various dining/country club and spa projects. She set up her own consultancy Sleeping Lion (now a certified B Corp) in 2005.

Peter Hancock


Peter Hancock is a professional conference & events host and after-dinner speaker (

He is also an ambassador for James Hallam (insurance) and was Chief Executive at Pride of Britain Hotels from 2000-2021, Group Publishing Director of Johansens from 1988-2000 and a hotel general manager in his early career, starting as a waiter in the late 1970s.

Peter is an Honorary Master Innholder and St Julian Scholar, a fellow of HOSPA, a fellow of the Institute of Hospitality, a fellow of the Tourism Society, an ambassador for the Gold Service Scholarship, a member of the Professional Speaking Association and a fellow of the Guild of International Professional Toastmasters.

Petra Clayton


Petra Clayton is Creator and CEO of hospitality marketing consultancy CUSTARD, which she launched in 2007 to deliver creative, strategic, and measurable marketing and communications solutions to the hotel, venue and hospitality supplier industry.

The current chair of the Hotel Marketing Association, a board member of the Hoteliers’ Charter and trustee of The Victory Services Club, Petra has her finger on the pulse of the industry’s challenges and commercial pressures, as well as innovative marketing strategies and the emergence of the new generation of both business and leisure consumers. Petra has also relished the opportunity to share her teaching and marketing expertise with the industry and is a trainer for the Master Innholders Aspiring Leaders Diploma.

Kalindi Juneja


Kalindi Juneja is CEO at PoB Hotels, the UK marketing consortium for British independent luxury hotels. Since taking on the reigns at PoB Hotels, Kalindi has strategically repositioned the brand with a new visual and verbal expression, including a new website, online magazine, gift range and annual coffee table book. This new direction builds on PoB Hotels' growing appeal to a wider, affluent audience strategically targeted by the brand, whilst underpinning its core values and equity of 40 years.

A passionate hotelier with over 20 years in the industry, Kalindi has worked with some of the most renowned privately owned hotels globally including instrumental roles at Relais & Chateaux where she was International Director, overseeing Regional Directors in Europe, South & Central America and South Pacific with an emphasis on her home market of UK & Ireland. She understands the luxury independent hotel sector and has a strong commercial focus, having worked on property, within an agency and also for luxury consortiums, she brings a unique blend of expertise to the role.

Su Pecha

Su Pecha

Su is a foremost provider of business and media communications in the international hospitality sector. She founded her company, ESP Business Development, 25 years ago specialising in working with architects, designers, developers and others seeking to make a measurable difference in the world of hotels and resorts.

Since then, Su has assisted her clients in becoming spokespeople in their sector and their practices in becoming award-winning, sought-after firms delivering one-of-a-kind hotels and resorts in the UK and internationally. In the course of this work, Su has regularly written for leading publications about such issues as the changing attitude to luxury in hospitality, ethical travel and the power of design to affect experience, as well as the growing demand for hospitality thinking in adjacent spaces.

Su has also been a pioneer in the development of several industry events and initiatives, and right now is part of a collaboration to mentor and recognise Ukrainian students of architecture and design who are interested in a future in hospitality design.