On-demand webinars and sessions

Reputation Management: How to Protect Your Brand Online

A positive brand image can undoubtedly influence a consumer's decision to stay at your hotel, which is why online reputation management is essential to protecting and building your brand in 2022 and beyond. Our panel deep dive into how to manage your reputation, handling negative reviews, and how to turn your positive reviews into revenue.

Host: Patrick Brand, Co-founder - Hoteliers.com


  • Arnaud Loos, Owner - Hospitality skills
  • Andreia Dos Santos, Principle Industry Analyst - Google
  • Gijs Wehkamp, General Manager - Pestana Amsterdam Riverside

The Membership Model: Creating A Lifestyle Brand

Guests that are less price sensitive, more likely to recommend and ultimately more profitable. Sound like the dream? Learn from the best as our panel of experts share their knowledge on establishing brand loyalty through building a lifestyle brand.

Host: Miluska van 't Lam, Editor-in-Chief - Harper’s Bazaar


  • Edward Leenders, MD - De L’Europe Amsterdam
  • Bram vd Hoek, CEO - Sircle Collection
  • Joost de Graaf, GM - Soho House

Social Media For 2022 And Beyond

Join us to explore what you need to know to make your social media impactful and economical in 2022 and beyond. With plenty of best practice examples, we'll delve into content ideas, making the most of a limited paid ad budget, and the latest trends in the online world.

Host: Robert Verhoeven, Owner - Pitch PR.nl


  • Sem Zijlstra, Owner - Alphabet Group (DRIIVN, Boest & Cowboys)
  • Pauline Egge, Owner - Petite Passport
  • Maartje Diepstraten, Owner - Barts Boekje

Telling Brand Stories

This panel, led by Dan Nash will talk about telling your brand story, sharing strategies that can  enable you to tell the bigger picture. Dan is joined by Annica Wainwright, co-founder of 2Forks, the food and drink copywriting experts and Sara Stark, Marketing & Creative Director at Dishoom, voted the number 1 best company to work for in hospitality 2021.

Host: Dan Nash, Brand Strategist/ Founder - SixEight Agency


  • Sara Stark, Marketing and Creative Director - Dishoom
  • Annica Wainwright, Co-founder - 2Forks
  • Jack Edge, Marketing Manager - Mission Mars

Become a social media pro

Social media specialist and founder of Avocado Social, Alison Battisby, guides you through the top trends to look out for in social media marketing for 2022 and how to apply them to your hospitality business.


  • Alison Battisby, Social Media Consultant - Avocado Social

What's new in hospitality marketing?

2022 is the year of connected, mobile-friendly websites, social discovery and online review management. Join us to learn how you can use emerging technologies to help your brand grow.


  • Meela Leino, Marketing Manager - Verse

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