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On-demand webinars and sessions

To connect or to disconnect: How should we be designing hotel spaces for the future?


Design Insider lead this thought-provoking panel on what exactly the future traveller will want: do they long to completely relax, switch off from technology and focus on wellness? Or will they wish to be more connected than ever before, creating a hybrid work/living space fuelled by the latest tech? If there is space for both offerings, what does this future look like?


  • Alys Bryan, Editor - Design Insider


  • Holly Hallam, Managing Director - Design LSM
  • Nicholas Hickson, Founder - THDP
  • Mustafa Afsaroglu, Co-founder & Interior Designer - Taner’s Sons

Social media masterclass



Join social media guru Christalena Vraila from award winning agency Mr Highline, as she takes you through her top tips for mastering your social media platforms and studies the impact of heavyweight contender; TikTok.


  • Christalena Vraila, Co-founder - Mr Highline

Download the presentation here.

Stand out to sell out


A look at how hotels need to showcase their differences, understand their audience and find strong routes to stand out amongst a strong competitive landscape. We’ll deep dive into marketing practices on every level of budget, explore location leveraging tactics and head back to basics on marketing strategies that every hotel should be adopting.


  • Petra Clayton, Director - Custard Communications


  • Kalindi Juneja, CEO - Pride of Britain Hotels
  • David Petitt, Head of Marketing - AB Hotels
  • Mark Radda, Founder - Radda Brand

Gen Z travellers: where and when are the zoomers spending their money?

80 Days will present their latest findings on Gen Z travel habits asking when, how and where this generation are spending their money. Come along to catch up on the latest trends and ask Sam any burning questions about the noughties travellers.


  • Sam Weston, Marketing Manager - 80 Days

Download the presentation here.

State of the nation: A hotel performance update by STR

Michal and Ingrid of STR will take you through the current state of affairs in hotel performance around the country. They will cover the performance of independent hotels compared to branded properties, look at recovery in 2022 vs last year & 2019, as well as cover future occupancy on the books & performance projections.


  • Michal Rao, Senior Account Manager - STR
  • Ingrid Boucher, Account Executive - STR

Download the presentation here.

Future Tech Trends

As we enter the next era for the hospitality industry, consumer behaviours have changed and hoteliers must adapt. Join futurist Simon Stenning as he outlines the main drivers of this tech revolution and indicates how hoteliers will need to evolve to keep up. The shift from analogue to digital is a significant one, and Simon will also outline the tech developments that will enhance the guest journey and experience.


  • Simon Stenning, Founder - FutureFoodservice

Download the presentation here.

The Inclusive Hotel Room - meet the designers behind our sustainable initiative

Back in 2018 we invited designer Nicholas Sunderland to conceptualise a 'Hotel Room of the Future' to showcase at this very event- and now, four years later, we have revisited this idea with a new design partner, Cocoon & Bauer. Join this panel as our designers reflect on our event's key theme: the sustainability of the industry and discuss where they see the future of conscious design going.


  • Hamish Kilburn, Editor - Hotel Designs


  • Peter William Turner, Managing Director - Cocoon and Bauer Ltd
  • Nicholas Sunderland, Managing and Creative Director - NSI Design Ltd

Redefining Your Guests In The Post-Pandemic World

The COVID-19 crisis has caused consumers everywhere to change their behaviors, rapidly. Behavioral science tells us that identifying consumers' new beliefs, habits, and 'peak moments' is central to adapting services and introducing new booking models. This session will explore post-pandemic traveller demands and how loyalty is being redefined.

Host: Ajay Kapur, Bachelor Program Manager - Hotelschool The Hague


  • Erwin de Graaff, Vice President Operations managed hotels Benelux - Accor
  • Marc van der Hulst, Industry Manager Travel - Google
  • Henry Robben, Professor of Marketing - Nyenrode Business Universiteit

State of the Nation

In this session we'll explore the big picture across Benelux's hotel industry. The last two years have been unprecedented, but how do we move forward? And where do we go from here? Join us to discuss the opportunities, implications and possibilities for you and your hotel.


  • Rosianne Kindler, Account Manager Benelux and France - STR- Leader in Data benchmarking, analytics and marketplace insights

Big Brand Thinking: Opportunities in A Post-Pandemic World

In this session we'll hear from three big name brands, from outside the world hospitality. Join us for ideas, inspiration, and to uncover the opportunities for your business.

Host: Thom Roelofs, Project Leader & Freelance Interviewer - Bookboon Publishers


  • Jos Kuilboer, Operational Director - Heineken
  • Maurits van der Sluis, Chief Operating Officer / Raad van Bestuur - RAI Amsterdam
  • John Harris, Vice President of Business Development - Freemotion Fitness

Experience Vs. Transformation: Stand Out from the Crowd

In today's world, consumers are seeking more than just 'experience'. They crave something authentic. Providing your guests with a meaningful stay, presents you with an unmissable opportunity to stand out from the crowd. But how can you connect with them on the most personal level?

Host: Ajay Kapur, Bachelor Program Manager - Hotelschool The Hague


  • Michelle Zandbergen, Owner - Hotel Craftsmen
  • Bruno Bont, Owner - Hotel Not Hotel
  • Niels De Jong, Head of Operations - CityHub

The Rise of The Smart Hotel

Smart technology has transformed our home environment in recent years, and now the hotel industry is quickly adaptinjg to provide guests with a 'better than home' experience. From in-room voice assistants to facial recognition, casting devices to smart controls, our expert panel will deep dive into how technology is changing the hospitality landscape.

Host: Sander Allegro, Chairman - QL Hotels


  • Annette Lunter, Owner - Snoozz Hotels
  • Kaj Beetsra, Owner - Innovation in Motion
  • David Kijlstra, Co-Founder - Your Rocket Fuel

Sensory Design: Imagining the Impossible

Gone are the days where creating an appealing and memorable hospitality environment was just about aesthetics. Join industry professionals at the forefront of sensory design as they discuss the importance of addressing all five senses to create a truly unforgettable experience.

Host: Neil Wease


  • Robert Westerveld, MUURBLOEM Design Studio - Lead Interior Designer
  • Roelfien Vos, Owner and Interior Designer - Roelfien Vos Interior Design and Architecture
  • Gerrit Vos, Creative Director and Owner - Workshop of Wonders

Immersive hospitality: the businesses creating truly memorable customer experiences

In this session we meet the hospitality businesses pushing the boundaries of customer experience with immersive, experiential drinking and dining experiences.

Host: Kieron Bailey, Co-Founder - EXP101


  • James Bulmer, Founder - Wonderland Restaurants
  • Matthew Cortland, Co-Founder - Cauldron & Co
  • Hamish Jenkinson, Founder - The Department London

Trends for 2022 - What does the future hold?

IGD delivers a data-driven session shining light on the trends for 2022, plus demonstrating what operators should be paying attention to and leveraging for success in the coming year.


  • Nicola Knight, Senior Analyst - IGD
  • James Walton, Chief Economist - IGD

Clearing the air - exploring the ROI of a cleaner breathing space

For the foreseeable future, the issue of air quality is going to be a long term consideration for any large indoor venue. Join Keith Frein of Sterilumen, as he explains the issues to be aware of in this field, shares high risk points of concern and discusses potential technological solutions which are already paving the way for hospitality venues and hotels across Europe.


  • Keith Frein, VP of International Sales - Sterilumen

What's new in hospitality marketing?

2022 is the year of connected, mobile-friendly websites, social discovery and online review management. Join us to learn how you can use emerging technologies to help your brand grow.


  • Meela Leino, Marketing Manager - Verse

Shifting kitchen cultures, with Michel Roux Jr

HRC Chef Ambassador Michel Roux Jr is joined by an all-star panel of chefs to discuss shifting kitchen cultures and the future of hospitality in this keynote session.

Host: Kieron Bailey, Co-Founder - EXP101


  • Michel Roux Jr, Chef Patron of the 2 Michelin Starred Le Gavroche
  • Ruth Hansom, Head Chef - The Princess of Shoreditch
  • Adam Bateman, Culinary Director /Executive chef - The Grand Hotel

How to fall in love with a robot: AI voice assistants in hospitality

At a time when consumer expectations and staffing levels do not match, ignoring customer phone calls can be tempting. However, every pub, restaurant, and hotel owner knows that one bad experience can destroy a customer relationship. So what can an operator do? Learn how some of the UK's most innovative pubs have deployed smart AI voice assistants to field customer phone calls, answer questions, and take table bookings. Technology breakthroughs have enabled a new generation of phone automation technology, unlike anything you have heard before.


  • Yan Zhang, COO - PolyAI

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