Workshop: How to Create Social Media Content that Converts

06 Oct 2025
Social Business Space
Guest Loyalty , Direct Bookings , Marketing , Trends

In an age where scroll-stopping visuals are essential, how can hotels ensure their content actually drives results? Join social media strategist Alison Battisby, Founder of Avocado Social, for a hands-on workshop designed to supercharge your content strategy.

From eye-catching reels and strategic carousels to behind-the-scenes stories that spark engagement, Alison will break down the techniques that turn casual views into real-world actions, whether that’s direct bookings, increased brand awareness, or viral shares. Expect practical tips, content critiques, and plenty of inspiration tailored specifically for hospitality brands. Whether you're a social media novice or looking to level up your approach, this session will leave you with actionable insights and creative confidence.

Keynote
Alison Battisby
Alison Battisby, Founder - Avocado Social