What is Luxury? Evolving Notions in Challenging Times

06 Oct 2025
Hotel Business Stage
Guest Loyalty , Luxury , Vision/Strategy , Leadership , Experiences

As economic uncertainty reshapes spending habits and traveller priorities, the hospitality industry faces a crucial question: what does luxury look like now? No longer defined purely by price or prestige, luxury is being reframed around meaning, memory, and value.

In this panel, senior leaders from across the hotel and lifestyle sectors share how their brands are responding to shifting guest expectations, from personalised service and cultural depth to sustainability and space. Together, we’ll unpack how the industry can evolve its luxury offer in a way that resonates emotionally and commercially in the current climate.

Moderator
Lisa Jucca
Lisa Jucca, Global Industry Editor - Consumer Goods, Retail & Luxury - Reuters
Panelist
Jacques-Henri Brive
Jacques-Henri Brive, Head of Luxury - Chivas Brothers
Natasha Shafi
Natasha Shafi, CEO - Mr & Mrs Smith
Neil Kedward
Neil Kedward, Founder and Chief Executive - Seren
Nicola Harding
Nicola Harding, Owner - Nicola Harding & Co