)
)
The Death of SEO?: How Independent Hotels Can Win in the Age of AI Search
Forget everything you thought you knew about SEO. Guest behaviour has changed, Google’s rules have changed, and the old playbook just doesn’t work anymore. In this fast-paced session, Adam Hamadache, CEO of Formula, breaks down how independent hotels can thrive in the age of AI-powered search.
We’ll look at what’s really going on behind the scenes at Google, how zero-click searches are reshaping the booking journey, and what hotel marketers need to do right now to stay visible and drive direct bookings. You’ll leave with a clear action plan for adapting your digital strategy, without relying on gimmicks, guesswork or generic content.
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
)
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)