The most exciting new initiative for the 2017 Independent Hotel Show, The Perfect Hotel Bedroom presented by Chic Retreats and curated by Harriet Forde is a thread that will run through the pre-event marketing campaign, plus all associated press, to a physical, interactive, designed feature at the show. The concept will focus on creating a ‘perfect’ hotel bedroom-set - at the show - based on statistics generated through a consumer survey. What constitutes the ‘perfect’ bedroom will be driven by results from the survey. Further to the physical room set at the show, a comprehensive report will be produced to communicate the findings of the survey in relation to the demographics of those consumers who have completed it. The idea is to present a turnkey solution describing what the modern guest wants in their perfect hotel bedroom, to our hoteliers guests at the show.
in partnership with
Chic Retreats represent a carefully curated portfolio of properties from intimate B&Bs to stylish boutique hotels and design-led accommodations, each property offers a generous dose of charm and hosts who provide outstanding service. It strives to be the most effective online marketplace for matching small independent boutique hotels with discerning travellers who look for immersive local experiences and hotels with a strong sense of place, a reaction to mass-market, impersonal and sterile travel sites, choosing instead to celebrate authenticity and seek out genuine places that truly deserve attention. These are the kind of places you recommend to friends and seek to return to many times. The places defined by something rare and precious, by the impression they leave behind and the emotion they provoke.