Showcasing true innovation and coveted ideas, The Concept Lab will present a hand-picked collection of the industry’s most exciting solutions for your hotel business.

The Concept Lab supports up-and-coming businesses who offer visionary products and services – the kinds you may not see at your average business event – and brings them together to provide a first look at the possibilities surrounding the future of the hotel experience.

Exhibitors include:

Ascetic Aesthete


A luxury perfume house introducing a portable scented ceramic, an innovative marketing device to help hotels and spas enhance customer experience, foster positive brand memories and promote loyalty. A range of exclusive perfumes and scents are available and they can create signature scents for you.



Respiray’s wearable air purifier kills 99% of viruses and bacteria by disinfecting air with safe UV-C technology. It’s the ideal solution for hotels to attract, protect and reassure visitors. Hospitality venues, including WorldHotels Collection’s 4* business hotel Nordic Hotel Forum and numerous conference centres, use Respiray to safeguard their staff and visitors.



Orbit4 facilitates the commercial fitness product cycle. Their ecosystem helps drive efficiency for procurement of fitness equipment, tender of service contracts and pin-points real-time residual value. Orbit4 comprises of FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment. The platforms are connected to automate the fitness equipment cycle to drive more value and data.


Whitechamber resize

White Chamber, a division of KTG UK, is an online hospitality linen store run by a team of linen experts. The company has developed a product line to meet the needs of B2B hospitality linen buyers looking for high-quality and on-time delivery. With its All-White Bundles concept, White Chamber has made purchasing for boutique hotels, guest houses, student houses, and elderly homes much easier.