Speakers

Ufi Ibrahim is Founder and Chief Executive of the Energy and Environment Alliance (EEA)—a global coalition representing over £360 billion in capital across the hospitality and lodging sector. The EEA brings together investors, asset managers and operators with technical experts and policymakers to build the infrastructure needed for commercially intelligent sustainability. This includes developing industry-aligned disclosure standards, delivering executive education for boards and leadership, and enabling audit-grade performance and regulatory readiness. By aligning the sector with global financial reporting frameworks, the EEA supports long-term value creation, investment resilience, and accelerated access to capital.

Ufi also serves on the Board of the Lamington Group. She is Strategic Advisor to Life on Walls and sits on the Audit & Risk Committee and Board of the Food, Farming and Countryside Commission, overseeing executive and legislative issues affecting the future of UK food, agriculture and rural affairs. Previously, as Chief Executive of the British Hospitality Association (BHA) from 2010 to 2018, Ufi reshaped and reformed the organisation from the ground up, achieving significant financial and commercial success. She led the BHA’s merger with the Association of Licensed Multiple Retailers, creating UK Hospitality to wield powerful commercial and political influence. Ufi also shaped the UK Tourism Industry Group, a government-led advisory board for the industry, and delivered ground-breaking campaigns such as the Big Hospitality Conversation, which engaged over 4,000 businesses and government to create 67,000 new jobs and apprenticeships for young people under 25 across the UK. At the World Travel & Tourism Council (WTTC), where Ufi served as Chief Operating Officer,from 2000 to 2010 she supervised the formulation of the International Competitiveness Monitor for Travel and Tourism, a benchmark for policymakers now operated by the World Economic Forum. Under the auspices of the WTTC and UNFCCC, she led the industry’s first global commitment to cut carbon emissions by 50% by 2030.