With 30+ years’ experience of working in, developing, analysing and commentating on the UK foodservice/hospitality industry, Simon is expertly placed to advise on what will happen in the future. Acknowledged as the leading analyst of the market and recognised as an expert in making sense out of all the data and insight available, Simon is now making sense of the future. With a career founded in operations, managing hotels & restaurants, and with Pret A Manger through the mid/late nineties, helping the company to grow to c.80 sites, Simon moved into marketing and development with Compass Group. Simon worked with management consultancy Allegra Strategies, developing Allegra Foodservice as a leading source of market intelligence; This was sold to William Reed Business Media at which point Simon created and led MCA from 2014 to 2019, merging the data, insight, news and events businesses. Simon stepped down from MCA in order to launch FutureFoodservice, providing unique foresight into the future, to the whole spectrum of the hospitality and foodservice market.