Speakers

At 19, Serena inherited the Georgian House Hotel, a 2-star B&B with six staff. The hotel, which had originally been built as a private house in Pimlico London in 1851 by her great great grandfather William Chinnery Mitchell, became her passion and over time has been transformed into a design-led hotel with 60 rooms. In 2014, Serena won a Master Innholder Scholarship to complete the GMP at Cornell University, and has gone on to become a Master Innholder. She believes greater diversity in the industry will lead to better industry performance and has spoken regularly on the topic. She is a founder member and chair of the UKH Diversity committee. She also champions apprenticeships and speaks about challenges for SMEs in the industry. Serena is committed to growing the business and in 2020 she created the Victorian House Hotel - a sister property in the Lake District.