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Pratik  Parekh

Pratik Parekh

Founder and CEO, Kings Cross Hotels Group

With more than two decades of experience in the hospitality industry, Pratik has hotels in his DNA. He has successfully founded, acquired, developed, and branded five hotels in London’s vibrant King's Cross, including The Rokxy Townhouse.

A true visionary, Pratik is passionate about brand creation, enhancing guest experiences, and fostering customer satisfaction through product innovation. He has modernised his hotels multiple times to meet changing market demands and drive continual revenue growth across his portfolio.

A graduate of Business & Modern Languages from Middlesex University, his expertise has also made him a sought-after advisor in the local hotel community, where he shares innovative strategies and insights as a go-to expert.’

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