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Petra Clayton

Petra Clayton

Founder & CEO, CUSTARD
Petra Clayton is creator and CEO of hospitality marketing consultancy Custard, which she launched in 2007 to deliver creative, strategic, and measurable marketing and communications solutions to the hotel, venue and hospitality supplier industry. Past chair of the Hotel Marketing Association and a board member for The Victory Services Club Petra has her finger on the pulse of the industry’s challenges and commercial pressures, as well as innovative marketing strategies and the emergence of the new generation of both business and leisure consumers. With more than 25 years in hospitality marketing, Petra has worked with over 150 hotels and venues on their growth strategies and is a frequent commentator on relationship marketing, digital PR, brand partnerships, consumer behaviour and destination marketing.