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Nicole Johnson

Nicole Johnson

Head of Marketing, The Newman

Nicole Johnson brings a wealth of experience in luxury and lifestyle hospitality marketing, having held key roles at some of London’s most distinctive hotels. She began her career at The Biltmore Mayfair before moving on to lead marketing efforts for three of Ennismore’s prominent properties.
With a deep understanding of brand storytelling and audience engagement, Nicole has consistently delivered results across digital channels, public relations, and on-property activations. Her ability to translate brand identity into compelling guest-facing narratives has made her a trusted voice in shaping hotel positioning within competitive urban markets.
Nicole now leads the marketing function with a focus on establishing Kinsfolk and Co’s portfolio as standout destinations in the luxury hospitality space, driving awareness, desirability, and long-term brand equity through strategic, design-led communication.

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