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Miroslava McDermott
Miroslava McDermott is Director of Brand and Marketing at Foxhills Club & Resort, where she leads the resort’s brand and marketing strategy across hotel, membership, golf, wellbeing and F&B, with responsibility for how Foxhills is positioned and brought to market across its channels.
Since joining Foxhills, she has played a key role in the evolution of the brand alongside a significant period of investment across the resort. Most recently, she was closely involved in the repositioning of the historic Manor House following its refurbishment and led the brand development, positioning and launch of Lomri, Foxhills’ contemporary Indian restaurant, working with design, project and operational teams to ensure the concepts translated into a clear and compelling external identity.
Prior to Foxhills, Miroslava spent more than four years in EMEA brand management at Marriott International, working across brands including Renaissance Hotels, Le Méridien, Westin, AC Hotels, Aloft, Moxy and Element. Her earlier career in hotel operations, quality and pre-openings gives her a broad perspective on the relationship between brand, the physical product and how a hospitality experience is ultimately brought to market.
Sessions
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From refurbishment to return: Designing for long-term value06-Oct-2026Hotel Business Stage
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