Melanie Rozencwajg is the Founder of Data Think Lab, a data analysis agency specializing in understanding customer voice and guest behavior to help hotels and brands grow and stay ahead of trends. Data Think Lab delivers beyond traditional insights from online reviews and social media conversations, suggesting "quick wins" to increase guest satisfaction and implementing no-code solutions. Benefits include increased revenue and customer reviews, reduced marketing expenses, enhanced competitive advantage, successful new product launches, and strengthened customer loyalty.

Melanie is a data expert with over a decade of experience at the intersection of data, creativity, and humanities. She has founded three companies, with her previous startup operating in 126 countries. She has gained international recognition, being a recipient of the 'Women in Culture' award for tech and innovation. Melanie is a regular speaker, sharing her passion for how data helps us better understand customers and human stories. She also co-hosts a podcast, Designing Futures, exploring data and AI’s trends, challenges, and impacts on creative fields.