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Matthew Parsons
Founder,
Etude Agency
Matthew is a highly respected journalist, editor and content specialist recognised for his deep expertise in travel and hospitality technology. Over more than two decades, he has delivered trusted coverage across breaking news, in-depth features, and influential editorial projects for leading publications such as PhocusWire, Business Travel News, and Skift. Along the way, he’s picked up multiple journalism awards and become a trusted voice in the world of hospitality. Through Etude, he collaborates with leading brands to deliver innovative campaigns. His expertise spans the full content marketing spectrum, from white papers and industry reports through to event programming and strategic press liaison.
Sessions
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Beyond the Room: The Rise of Hybrid Hospitality07-Oct-2025
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The new skills stack for the future of hospitality05-Oct-2026Innovation Stage
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