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Lylaa Shaikh
Lylaa brings 6 years of consulting experience and 4 years of digital media expertise, blending strategic acumen with creative storytelling. While working at leading firms like EY and PwC as a Structuring and Deals consultant, she simultaneously nurtured her passion for content creation, focusing on food and travel. In 2024, Lylaa transitioned fully into the digital space as @saltandshaikh, where she shares her culinary experiences from London and around the globe. Collaborating with global brands like Samsung, Google, Deliveroo, Coke Zero, and Hellman's, she creates captivating campaigns that highlight diverse cuisines and travel destinations. Her vibrant content engages nearly 300,000 followers across Instagram, TikTok, and YouTube, offering a unique blend of food, culture, and adventure.
Sessions
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Social media spotlight: F&B marketing techniques to make your menu shine16-Oct-2024Innovation Stage in partnership with Guestline on Tuesday 15 October and MEWS on Wednesday 16 October and designed by Design Command
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