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Jacques-Henri Brive

Jacques-Henri Brive

Head of Luxury, Chivas Brothers

Jacques-Henri Brive is Head of Luxury at Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky and maker of Chivas Regal and Royal Salute. In this role, he leads the company’s luxury strategy across its portfolio of prestige whisky brands and luxury experiences in their visitor centres and their picturesque and undiscovered guest house in Speyside, Linn House. With over 15 years of experience in the premium spirits industry at both Chivas Brothers and Pernod Ricard, Jacques-Henri brings a deep understanding of global luxury markets. He has held various senior roles across brand management and international marketing, building his expertise in positioning premium spirits on the world stage.
Before joining Pernod Ricard in 2009, Jacques-Henri held a number of roles in the consumer goods industry at Reckitt and L’Oréal.

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