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Greg Fruchenicht

Greg Fruchenicht

Director of Partnerships, Saira
Motivated by purpose-driven partnerships, Greg visualises a future in which hospitality brands connect more meaningfully with the communities they inhabit. As Director of Partnerships at Saira Hospitality, he overseas relationships with leading hospitality businesses, helping to improve their hiring practices while supporting the development of local communities via high-impact hospitality schools. During the pandemic Greg also co-founded the successful ‘Nights On Us’ initiative, a non-profit organisation that offers complimentary hotel stays to NHS workers as a thank-you for their incredible work on the front line. Originally from the English Lake District, Greg is an avid climber, trail runner and cyclist who loves to disconnect and explore the wildest corners of the UK and beyond.
Sessions