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Gerri Hansen
Gerri Hansen is the founder of BrandSensory®, a specialist consultancy working with brands to strategise and design unforgettable brand experiences. By harnessing learnings from neuroscience, Gerri uncovers the innermost story of a brand, using sensorial cues and emotion-led strategies to connect more deeply with clients and guests. After 25 years working with global brands including Coutts, Aviva and HSBC, Gerri developed this distinctive approach and used to transform the way clients such as Exclusive Collection, Cottesmore Hotel, Golf & Country Club, and Ridgeview Sparkling Wine Estate tell their brand stories. Rather than treating sight, sound, scent and touch as separate triggers, the BrandSensory approach crafts a holistic guest experience to help hoteliers move beyond the logo and build a brand people can genuinely feel.
Sessions
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Power Hour- The feeling factor: What are hotels forgetting to design?06-Oct-2026Hotel Business Stage
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