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Frank Reeves

Frank Reeves

Chief Evangelist, SHR Group

Frank was the co-founder and CEO of Avvio, a technology provider to the global hospitality industry, which merged with SHR in 2022. Under his leadership, Avvio pushed the boundaries of technology meeting hospitality, particularly with the introduction of allora.ai, the world’s first direct booking platform powered by artificial intelligence.

Frank brings this knowledge and insight to SHR Group and champions the evolution of allora.ai, the hospitality AI that powers SHR Group’s products and services. He is passionate about revolutionizing the digital experience to help hotels create more revenue, whilst delivering innovative technologies and new distribution networks to grow direct bookings for hotels.

Sessions

Registration for IHS24 is open!

Independent Hotel Show London is back for 2024 and we are delighted to invite you on 15-16 October 2024 to experience two days of insightful content, learning, new product discovery and plenty of all-important networking opportunities with your peers.  

Register today