Speakers

Ever since joining BWH Hotels GB (Best Western Hotels & Resorts, SureStay Hotel Group, and WorldHotels), Chris has been captivated by the travel industry’s complexities and unique challenges. Chris’s passion for growth has led him on a continuous journey to discover and implement the best tactics for boosting market share for their hoteliers. In an ever-changing market filled with new challenges, Chris’s resolve stands firm.

In a landscape flooded with various distribution channels, establishing a strong brand channel that consistently delivers results has become paramount. Chris firmly believes that by nurturing brand growth, investing in technology, and continuously testing new strategies, hoteliers can grow direct bookings and gain genuine market independence.