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Brenda Collin

Brenda Collin

Executive Vice President Europe, Preferred Travel Group
Brenda Collin serves as Executive Vice President of Europe for Preferred Hotels & Resorts, overseeing the company’s growth and evolution in the region, as well as ensuring the retention and success of nearly 200 member properties across 25 countries in the region. Throughout her 30-year career in the hospitality industry, Collin has established an exemplary record for guiding owners and operators of independent and chain hotels alike as they pursue their operational, sales, and marketing goals. Prior to joining Preferred, Collin served as Co-Founder and Executive Director of HotelREZ, a UK-based agency that provides representation and consultancy services to independent hotels worldwide, growing the company’s portfolio to 700 properties in a seven-year timeframe. She also spent five years at Utell working in various capacities including managing account retention, developing the company’s portfolio in the Middle East and Africa, and selling SAAS services. Collin began her hospitality career with Hilton Hotels & Resorts, where she spent seven years holding various front office and regional positions for hotels across the United Kingdom.