Speakers

Allard Alfrink is the Senior Director of Business Development - EMEA for Cendyn. As the primary point of contact for hoteliers in the region, Allard leverages over 20 years of international hospitality and technology experience to find the right solution for a wide range of business settings.

As subject matter expert on distribution, he also helps find creative solutions for marketing, digital media, website design, systems integration and online sales challenges via Cendyn’s broad range of services. Allard helps hotel organizations to maximize usage of the latest technologies and co-develops strategies to optimize your guest’s experience, as well as your business’s results. 

Allard Alfrink is based in the UK, has a Global MBA from Oxford Brookes University and a Bachelor’s degree in Hotel Management.