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Adam Hamadache
Adam is the founder of Formula, a digital growth agency that works exclusively with pioneering independent hotel brands. With over 12 years of hands-on experience growing hotel revenue through smarter digital strategies, he’s a an international speaker on how guest behaviour, search trends, and AI are reshaping the booking journey. Formula is intentionally small, proudly senior, and growth-obsessed—partnering with no more than 20 hotels at a time to deliver clarity, impact and measurable results. Adam’s work has helped ambitious hotels reclaim direct bookings, reduce OTA dependence, and align their marketing with how guests actually make decisions today. Known for cutting through fluff and focusing on what drives performance, Adam brings a commercial, no-nonsense perspective to digital marketing for the modern hotelier.
Sessions
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The Death of SEO?: How Independent Hotels Can Win in the Age of AI Search06-Oct-2025Innovation Stage
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