Top hotel design trends in 2020
Like all modern businesses, hotels need to adapt to changing customer expectations and trends. This includes conscious design trends such as eco-friendliness and a focus on mental health and well-being.
Here is our take on the top hotel design trends of 2020.
Well-being by design
Few people could argue that a lack of sleep is bad for your health. So with 93% of travellers claiming to suffer from jet-lag, it should be important for hoteliers to ensure guests are getting much-needed rest during their stay.
This focus on well-being and relaxation is influencing many hotel designs. With features such as air purification filters, mood lighting, soundproofing, wellness rooms and health concierges becoming commonplace.
The fusion of nature and luxury
It stands to reason that if you are willing to travel the world, then you probably care about it too. This is why many hotel designers are adopting eco-conscious designs using sustainable materials in their production. This is then further combined with environmentally friendly energy alternative, such as wind and solar power to heat water and provide electricity.
Pair all of this with nature-inspired designs, such as indoor waterfalls in the lobby, all-weather roof terraces and exotic plants around every corner. Then you’ve truly brought the beauty of the great outdoors inside.
Locally inspired design
Many hotel designers are drawing upon the local area for inspiration in their designs. This can include distinctive characteristics from the natural landscape, recognisable colours/patterns and inspiration from local foods.
The Independent Hotel Show’s live installation this year is The Conscious Bedroom where sustainability has been considered across ‘every inch of the room’ according to Alex Harris, director of Harris & Harris, the multidisciplinary design studio in charge of creating it. “It was also important that the ‘mileage’ of each product was kept to a minimum by sourcing items that have been produced in the UK, an ethos which also helps support local businesses and communities,” adds Harris.
This blurring of location and design allows the story of the location to be told and questions to be asked. Such as who lived there? What happened there? What makes the location unique?
With a bit of luck, this connection with the local area will extend further. Such as being able to order local food deliveries direct to your room. Or being able to choose local services such as dry cleaning direct from the hotel concierge.
Your home away from home
Some designers are experimenting with the replication of residential elements in their hotel designs. This can involve simple changes such as using the neutral colours featured in most modern homes. To the incorporation of residential furniture such as sofas and dining tables in hotel rooms.
House of Sloane director Gemma Sloane, who is designing Independent Hotel Show's Innovation Stage, agrees “A home-from-home approach is where hotels are moving towards, expanding the lobby into a living room space, almost a common room area where guests can find intimate places to relax”.
Other welcome features include modern amenities, such as coffee machines, charging stations and kitchens with home-style appliances. All of which helps to dull the feeling of being away from home by bringing the common creature comforts of your home along with you.
The personal touch
Another popular trend is to create memorable experiences for guests through personalised amenities. This can include personalised hotel products and greetings, as well as room layouts adjusted to preference.
These hotel personalisation features are often popular with younger guests from the millennial generation. Many of whom have become accustomed to being able to personalise everything – from their smartphones to their bodies – with ease.
Smarter hotel rooms
Tech-savvy guests are eager to lap up modern features such as being able to text reception rather than calling. Or using their mobile phones instead of key cards for room entry.
Pair this with voice control for lighting, air conditioning and TV controls. As well as being able to connect to your subscribed content, such as Netflix and Amazon Prime. Then you’re truly ticking the boxes of today's modern hotel guest.
The hospitality industry is rapidly evolving. So hoteliers will need to discover new and creative ways to meet the expectations of their guests. This is particularly true for travelling millennials who often have higher expectations than their budget allows!
If design trends are of interest to you, we encourage you to book onto ‘Design Through the Decade’, 3.00 – 3.40 on the Innovation Stage, in partnership with eviivo, to explore the ways the hospitality industry has changed over the last decade and what further changes we can expect to see in the next ten years.