Our top five tips for creating instagrammable moments in your country property 

Social media is having a huge influence on consumers’ decision-making process when choosing the perfect hotel to stay in. In a recent Avvio survey, almost 65% of hoteliers believe in promoting rooms directly through social media, with 33% saying Instagram is their most effective social media channel for driving direct booking. 

As Instagram is all about the visuals, it is extremely important to make sure your hotel is photo-worthy. However, this doesn’t mean you need to completely refurbish your hotel - you can simply transform your hotel by adding points of attraction.  

Following on from the article of our top instagrammable city hotels, we are focusing on our favourite country hotels from around the UK to illustrate our top tips to help you make your country hotel more unique, special and insta-worthy to ensure it gets the most insta-exposure!

1. FOCUS ON THE DETAILS

Guests are always looking for picturesque features to share with their followers. Beautiful artwork, distinctive lighting or a display of unexpected character is sure to be something guests would capture and share online, for instance the floral wallpaper and artwork at Dormy House or the statement lighting at Lympstone Manor.

2. THEMES

Stand out from other country hotels by having a unique design theme. Based in North Yorkshire, the Crab Manor Hotel allow guests to experience some of the world’s most famous luxury hotels without leaving the country through they’re amazing themed rooms, ranging from the Taj Mahal Palace in India to The Hermitage in Russia.

3. PLAY WITH COLOUR AND TEXTURE 

Don’t be afraid to use bright colours and textures in your hotel. The Joules Suite at Another Place, The Lake incorporates the use of bold colour with a striking contrast between the green walls and yellow velvet furnishing. Beaverbrook also does it well in the Sir Frank’s Bar, with the pink walls and rich blue bar chairs, adding a unique touch to the Victorian design concept – perfect for those looking for an insta-worthy location!

4. AWE-INSPIRING BATHROOMS

Wow your guests with a luxurious and modern bathroom design. People now expect hotel bathrooms to be more than what they typically get at home, so whether you have an over-sized bathtub, waterfall shower or stunning décor, guests will definitely want to show off their luxurious hotel experience. Take Coworth Park in Ascot, which has copper bathtubs in their bathrooms, accompanied with striking artwork, or Lime Wood Hotel with their beautiful white bathtub and an amazing view of nature, making it a perfect feature to capture.

5. MAKE USE OF THE SURROUNDING NATURE

Guests often stay in country hotels to escape from their busy daily life and enjoy the fresh air. Therefore, the surrounding area of the hotel can also be used to impress your guests. Belmond Le Manoir aux Quat'Saisons features enchanting gardens including a Japanese tea garden, wildflower meadow, mushroom valleys and lavender pathways, providing guests with multiple instagrammable moments to share with their followers.


Looking for ways and products to apply these tips to your hotel? Visit the Independent Hotel Show this October to discover 350 suppliers who can you help you create an awe-inspiring experience for your guests! Register here

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