Novus Tea will show two exciting new organic products at the Independent Hotel Show (stand 211, Olympia West Hall, London, 16-17 October 2018). Visitors will be able to sample the new blends, Beetroot Apple and Turmeric Citrus, which will be popular additions to Novus Tea’s successful range of healthy infusions. Visitors will also be able to experience cold brew tea options which are currently taking the soft drinks market by storm, and view the latest range of teaware, all designed to help operators maximise the sales potential from their tea menu.

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Allan Pirret, sales director of Novus Tea, suggests the new blends are right on-trend. “Healthy infusions are one of the fastest growing sectors of the tea market, particularly among younger consumers. These infusion not only taste great, but they have well known healthy properties,” Allan adds.

Beetroot Apple is a delicious all-organic blend of beetroot, rosehips, apple pieces, hibiscus and orange peels. Beetroot is rich in antioxidants, essential vitamins and minerals such as vitamin C, iron, and magnesium. Turmeric Citrus is a tasty all-organic blend of turmeric, ginger, lemongrass, liquorice root, matcha, orange and lemon. Turmeric has been used for its medicinal, antioxidant, and anti-inflammatory properties for centuries.

Both the new products will be available in pyramids and loose-leaf format. Pouches of 25 and 100 pyramids and 250g loose-leaf will be available for foodservice customers. Retail packs of 15 pyramids will also be available.

Novus Tea aims to bring the highest quality teas to the market. Premium teas are providing an increasingly important revenue-generating opportunity for cafés, coffee shops, hotels and other foodservice operators.

Novus Tea is helping businesses maximise this opportunity not just through the supply of Great Taste Award-winning premium leaf teas and infusions, but also by offering a comprehensive range of support services to ensure that the tea is served profitably and to the highest standards. 

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Novus’s teas and infusions have won fifteen Great Taste awards, including a three gold star award for Citrus Chamomile. Black teas include; English Breakfast; Organic Darjeeling; decaf Ceylon; Sapphire Earl Grey; and Spiced Chai. Green/white teas include; Dragonwell Green; Organic Jasmine; Eight Secrets of the Far East; Pai Mu Tan; and White Pear & Ginger. Herbal teas include; Egyptian Mint; Citrus Chamomile; Wild Encounter; Persian Pomegranate; White Mulled Wine; and Spicy Rooibos.

Make sure to visit Novus Tea on stand 211 at the Independent Hotel Show.


Novus Tea: Telephone: 01621 776179


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