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Two thirds of guests avoid hotels with below par gym facilities
Today’s travellers are increasingly prioritising health and fitness when choosing where to stay, and a hotel’s gym can be a deciding factor for many. FS Commercial Division, part of Fitness Superstore, helps hotels capitalise on this trend by creating modern, fully equipped fitness spaces that impress guests and drive revenue. With over 30 years of experience in the fitness industry, their expert team works with hotels to turn gym projects from concept to reality, offering access to top global brands, bespoke layouts, and reliable aftercare.
Today’s travellers are increasingly prioritising their health and fitness when on the road. That’s according to a recent Instagram poll[1], where 67% of people said they avoid hotels that lack any sort of fitness offering, with a further 62% of participants saying they would pick one hotel over another based on the gym alone.
So a well-equipped gym can be a key deciding factor for guests when choosing where to stay, but for hotels, it can become a valuable revenue-generating asset. FS Commercial Division – an arm of Fitness Superstore that specialises in commercial fitness equipment sales – help hotels capitalise by creating modern fitness spaces that stand out from the crowd. Calling on over 30 years of experience within the fitness industry, their expert team can take your hotel gym project from vision to reality.
Trusted Global Fitness Equipment Brands
How do you sway those fitness-focussed guests? It all starts with your equipment selection.
In addition to partnering with global heavyweight brands, FS Commercial Division have exclusive access to equipment that you won’t be able to find anywhere else in the UK. They recently announced a distribution partnership with SHUA Fitness, which means they can offer SHUA’s popular strength machines alongside their quality cardio lineup.
No matter your visitor’s needs, FS Commercial Division have the perfect solution.
A State-Of-The-Art Commercial Fitness Showroom
Many hoteliers will want to see the equipment they are investing in in-person before making them part of their hotel’s gym space. FS Commercial Division’s 4,000 sqft dedicated commercial showroom means that their product range, including those new SHUA machines, can be tested by anyone who wants to sign off on their design.
A Specialist Team From Concept to Aftersales
The company’s expert team act as your point of contact throughout your project, offering unbiased advice to help you pick out the equipment that your guests will love using for years to come. They will guide you through the purchasing and installation process and can even help you decide where in your gym these new machines will fit the best, designing a bespoke 3D floor plan to help you visualise the layout of your gym.
But it doesn’t stop there – with an expansive team of service and warranty professionals, they can provide fast and efficient diagnosis and resolution of any issues that should arise with your equipment, making sure you and your guests are well looked after.
Plans That Fit Your Budget
Understanding that budget is a key factor for hotels, they offer competitive pricing and flexible leasing options that put top-tier fitness solutions within reach. They also know that reliability is essential – choosing new equipment helps to maximise uptime and reduce maintenance costs, providing your guests with a reliable workout experience at a price that works for you.
To find out how FS Commercial Division can transform your hotel’s fitness offering, or to arrange a visit to their dedicated commercial showroom, get in touch with their team today.
Web: www.fitness-superstore.co.uk/commercial-page
Email: commercial@fitness-superstore.co.uk
[1] Poll conducted on August 29, 2025 by Bodypower Sports Ltd. with followers of the @fitnesssuperstore Instagram profile. Question 1: Would you avoid a hotel without a gym? Yes (80 votes – 67%) No (39 votes – 33%). Question 2: Would you pick a hotel based on its gym? Yes (78 votes – 62%) No (48 votes – 38%).
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