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25 Sep 2020

What’s on the horizon for independent hotels? From STR

What’s on the horizon for independent hotels? From STR

At this time last year, we had only scratched the surface of recovery from the lowest points of the pandemic. Now 12 months later, we are thrilled to share insights that reflect substantial levels of hotel performance recovery in the UK—like much of the world. 

While we celebrate how far the industry has traveled over this past year, we must also recognize the challenges that lie ahead that will surely make the need for actionable data insights greater than ever. As the industry’s trusted provider of past, present, and future data solutions, STR empowers businesses to identify opportunity from every angle and make more informed decisions at the hotel and above-property levels.

Through our strong, ongoing partnership with the Independent Hotel Show, we are pleased to provide this special report for the event once again. Previewed briefly below, the full report will be issued to conference attendees following the event.

Working with STR means working with the most trusted data provider in the industry. We never share individual client data with anyone under any circumstances. When a hotel submits data to STR, it remains anonymous to anyone not authorized from the respective entity. This confidentiality ensures an even playing field that gives every hotel working with STR an advantage.

Report Preview

Once the disruption from the Omicron variant subsided, performance recovery in the UK began to ramp up at the end of the first quarter of 2022. Revenue per available room (RevPAR), the gold standard for measuring top-line performance, was above 2019 comparables for each month from May through July in both London and Regional UK. Like most other markets around the world, that top-line performance recovery has been driven predominantly by average daily rate (ADR), as occupancy has mostly lingered slightly below the pre-pandemic benchmark.  

Within the market, branded properties have made up substantial ground in recent months, but Independents are still further along in performance recovery. That trend has been repeated similarly in day-of-week patterns as well as group vs. transient segmentation.

When looking ahead, Independents remain on a slightly higher pace even as forward booking levels have softened during the UK’s usual transition from summer to corporate demand season—especially in London and other gateway markets. However, corporate demand tends to book in shorter windows, so the expectation is for levels to strengthen provided there is not further impact from inflation or disruption from the war in Ukraine.

We are proud to be long term partners of STR, the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry.

You can you meet STR on Stand 2134 at #IHS22. Register here if you haven’t secured your badge yet.

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