)
)
L:a Bruket brings Swedish well-being to the Independent Hotel Show 2025
For the first time, Swedish skincare brand L:a Bruket (Stand 1631) will be joining the Independent Hotel Show in partnership with James Hallam Insurance Brokers, introducing its natural, sustainable amenities to the UK’s community of independent hoteliers at the show on 6-7 October.
Roots in Swedish Wellness
Founded in 2008 in Varberg, a town famous for its 200-year-old spa culture, L:a Bruket has always been deeply connected to the elements. Salt carried on the wind, long Nordic winters, and the rhythm of the sea have shaped both the brand and its philosophy. Its skincare and body care products are designed as daily rituals that capture these raw natural influences, blending age-old knowledge with contemporary formulations.
Sustainability at its Core
L:a Bruket’s commitment to sustainability goes beyond its 95–100% natural skincare range, certified to the COSMOS standard. The company is a Certified B Corporation™, sourcing ingredients responsibly, offering refills, and creating packaging that can be reused or recycled. It also supports Swedish nature directly through initiatives like the Forest Pledge, which donates 5% of net worldwide sales from its Spruce collection to Naturarvet, a foundation preserving old-growth forest land.
Already a trusted partner for respected hotels across Europe, including the Fontenille Collection, Chapter Roma, FREIgeist Hotel in Germany, and The Lodge in Sweden, L:a Bruket remains selective in its growth. Its focus is on boutique and independent hotels that share values of authenticity, sustainability, and quality. For these partners, the brand offers amenities that go far beyond function, delivering lasting value through effective skincare, refined scents, and simple self-care rituals.
Connecting with Independent Hotels
The Independent Hotel Show attracts hoteliers who seek distinctive guest experiences and premium solutions, an ethos that aligns perfectly with L:a Bruket. Exhibiting in London offers the brand an opportunity to connect with decision-makers who are looking to redefine luxury, not as excess, but as care, quality, and authenticity. Importantly, its hotel amenities are made with the same formulas as its retail products, ensuring guests enjoy uncompromised quality.
Visitors to the show can discover L:a Bruket’s hand and body care, hair care, and lotions, presented in signature scents such as Spruce, Lemongrass, and Birch. Refillable solutions and sustainable packaging will also take centre stage, reflecting the brand’s belief that true luxury is both sensory and responsible.
As the Independent Hotel Show embraces the theme of “redefining luxury” for 2025, L:a Bruket offers a fresh perspective: luxury as authenticity and reconnection. Its amenities are not just about comfort during a stay, but about leaving a sensory memory that lingers long after departure. In this way, L:a Bruket helps hoteliers offer guests something more than a product: an experience of care rooted in nature and responsibility.
Find out more about L:a Bruket’s diverse range of products for the independent hotel sector at labruket.com/en-gb.
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
)
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)