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Imagine a world where the boundaries of hospitality dissolve, where tradition gives way to creativity and innovation, and where every stay becomes a curated experience. This is the spirit behind La Bottega Collective, the visionary new platform that creates exclusive products and services for the luxury hospitality sector officially launching today in Milan, projected globally.

At the heart of La Bottega Collective lies a simple, yet powerful belief: a hotel is more than just a beautiful location, it is a destination, where guests want to live memorable experiences. It is not defined solely by design or services, but by the emotions it evokes, through every detail that make guests feel seen before they even speak. The journey leading to the creation of La Bottega Collective began with the vision of Tommaso Pacini, CEO of La Bottega, a company with over forty years of market presence and internationally recognised as a leader in the luxury beauty essentials sector, with a portfolio of highly prestigious hotels and licensed beauty brands: create a platform capable of becoming the ultimate reference point for the world’s most discerning hospitality clients: products (from beauty essentials to textile and accessories), services, and experiences designed to meet every need and desire, tailor-made to become an essential part of a truly memorable guest experience.

This vision was embraced by two key partners: the private market investment firm Three Hills, led by Founder & CEO Mauro Moretti, that invested alongside Tommaso Pacini in 2024 and more recently Ou(r) Group, the holding company of the Ruffini family led by CEO Pietro Ruffini. A targeted buy & build strategy led to the acquisition of leading companies in their respective sectors, and to the subsequent integration of products and services within the newly formed Group, today known as La Bottega Collective. Beltrami, a luxury textile maison based in Bergamo, founded in 1965 and today led by Cinzia Imberti, is renowned for its artisanal Made in Italy linens, found in the world’s most exclusive hotels, spas, yachts, and residences.

Beltrami’s production represents the perfect balance between tradition and innovation, transforming textiles into bespoke experiences. Vanity Group, an Australian-born leader in the beauty essentials sector with a first-class portfolio of licensed brands, founded by Paul Tsalikis; the creative and operational synergies unlocked by this acquisition will play a pivotal role in driving and accelerating the Group’s international expansion. Palatino, with offices in Hong Kong and Paris, is a pioneer in bespoke OS&E (operating supplies and equipment) accessories and in design consultancy (through its division Colosseo) for the luxury hospitality sector, founded by Bastien Le Coz, Gabriella Zavatti and Olivier Vu. The leaders of the acquired companies have reinvested in the capital of the new Group as minority shareholders and will continue to occupy senior executive positions within the organisation.

Following these acquisitions, the Group chose to further consolidate its position in the textile sector with the launch of White Privé, a brand dedicated to creating collections ranging from bath to table to bedroom, designed to meet the production and design needs of the most diverse hotels. Alongside these, White Privé creates bespoke retail products for the world’s most exclusive properties, designs and distributes in the hospitality sector licensed textile lines for some of the most prestigious fashion brands.

La Bottega Collective means far more than a group of companies, with a consolidated turnover in 2024 of over €200 million, over 900 employees working every day from offices across five continents, and around 15.000 clients serviced worldwide. From a financial standpoint, it rests on a solid foundation of strategic investments: in 2024, Three Hills invested €115 million to acquire 49.6% of the Group’s capital, a move that marked a turning point in its international growth strategy. Most recently, in September 2025, Ou(r) Group entered the capital with the acquisition of a 14.7% stake in La Bottega FounderCo, the Pacini family holding company that retains approximately 50.4% of the Group’s capital. More broadly, La Bottega Collective enters the market at a time when the global luxury hospitality sector is forecast to grow at a CAGR of ~7,2% between 2025 and 2030, reaching a total market value of $~156,8 billion*.

La Bottega Collective’s name reflects a clear vision taking shape: “Collective” expresses the convergence of identities, expertise, and stories into something greater than the sum of its parts. It signifies dialogue, between the companies that make up the Group, between diverse cultures and countries where the Group operates, and also with the clients it serves and the partners it collaborates with. Above all, it is dialogue among people: the most important element, the true driving force and authentic value of this journey.

Today, La Bottega Collective will inaugurate its new showroom at Via della Spiga 46, in the heart of Milan’s Fashion District, welcoming partners, clients, and friends of the Brand. The space, designed to reflect the atmosphere of a luxurious hotel, invites visitors to immerse themselves in the different worlds that make this platform dedicated to the most sophisticated realm of hospitality, unique.

La Bottega Collective operates with a clear commitment to sustainability and responsible innovation. Guided by a group-wide ESG strategy, the platform aims at aligning all companies under a unified framework with shared objectives for environmental stewardship, social wellbeing, and ethical governance. These are the three pillars around which the plan will be developed.

The birth of La Bottega Collective will be celebrated through a series of exclusive events in key cities around the world where the Group is present. The journey began in Italy, where the company is headquartered, in Milan, the capital of fashion and design, with an event held in the sumptuous ELIE SAAB Maison showroom, one of the Group’s partners. An evening conceived to transform the very essence of the Group into a tangible experience, accompanied by a menu specially created for the occasion by Michelin-starred chef Andrea Berton. Attending the evening celebrating the birth of the Group, as guest of honor, Christopher Norton, CEO of Equinox Hotels and a leading supporter of Project Healthy Minds, also through the series of works created by his son Charles: The Pippins. The name of the collection of artworks is set to evolve into a true project aiming to provide access to mental health resources for those in need, and fund education and research initiatives.

Following the global launch in Milan, November will see events in New York and Dubai, cities that host the head offices overseeing business in the Americas and the Middle East, where two new showrooms will also be inaugurated. In 2026, a series of initiatives is planned in major cities where La Bottega Collective is present, including London, Paris, Barcelona, Singapore, Hong Kong, Shanghai, and Sydney.

“What you see today began with my father in 1981. Honouring his legacy is both a privilege and a responsibility, and it continues to guide every step we take with La Bottega Collective. I am proud to be joined today by partners who immediately recognised the value of this innovative project, and who bring extraordinary contributions to the journey we have begun together. The integration of our companies has brought together diverse cultures, perspectives, and talents, because we believe diversity drives innovation. We have a production flexibility, an excellent distribution reach, and a speed of execution that very few players in this industry can match. We will continue down the path of integrating products and services, expanding our international presence. We are what didn’t exist before: a unique place where everything you need can be found. A player that designs hospitality experiences around people’s desires. The ideal partner for those seeking the very best in products, design, services, and innovation.” Tommaso Pacini, CEO of La Bottega Collective.

“We are delighted to support La Bottega in their growth journey, particularly in a sector we know well and where we believe we can bring tangible value add through our network and strong expertise in hospitality. Thanks to our preferred instrument, we are able to partner with successful entrepreneurs such as Tommaso and his team during a phase of significant expansion. We are also pleased to welcome Ou(r) Group to this project, confident that together we can contribute to building even stronger growth.” Mauro Moretti, Founder & CEO of Three Hills.

Pietro Ruffini, CEO of Ou(r) Group: “La Bottega Collective represents a truly unique reality, a platform that stands out in the luxury hospitality landscape as a leading force in creating exclusive and authentic experiences. We believe in the company’s innovative vision and growth strategy, and we are ready to support its strategic consolidation and its leadership within the sector”.

La Bottega Collective. Beyond imagination.

*Grand View Research