22 Jul 2026

The Hotelier Edit: Marcolette Anastasi, GM - Town Hall Hotel

Tell us about yourself and your journey in hospitality. 

I started out in operations, working across restaurants, bars, and events, which gave me a grounding in the industry that I've never stopped drawing on. From there I moved into finance, and that's where I spent the majority of my career, ultimately as Director of Finance within hospitality. For me, finance was never a detour away from hotel management; it was the foundation I needed to do it properly. Understanding how a hotel works financially, how decisions made on the floor translate to the P&L, how to read a business clearly, all of that shapes how I lead. When the opportunity came to move into general management, I took it, and I haven't looked back. I've been General Manager at Town Hall Hotel for three and a half years now, and it remains one of the most interesting and rewarding roles I could have asked for. Town Hall Hotel

What piece of advice would you give someone aspiring to start a career in boutique hospitality, particularly within independent luxury hotels and heritage properties? 

Don't compare your current chapter with someone else's. It's one of the most damaging things you can do early in a career, and hospitality is a sector where it's very easy to look sideways and feel like you're falling behind. Everyone's path looks different because everyone's path is different. Trust yours. 

The other thing I'd say is build a genuine support network around you, and be deliberate about it. Not superficial connections, but people who will be honest with you, challenge you, and be there when the role gets hard. Hospitality can be demanding, and having the right people around you, whether that's mentors, peers, or colleagues, makes an enormous difference to how far you go and how much you enjoy the journey. 

What continues to inspire you personally, and what keeps you passionate about creating exceptional guest experiences today? 

No two days are the same, and no two guests are the same. That variety never gets old. People come to a hotel like Town Hall at significant moments in their lives, weddings, celebrations, milestones, or simply to escape and recharge, and there's something genuinely moving about being part of those stories. Guests arrive wanting to feel happy, and it's a privilege to play a role in that, however small. Town Hall Hotel 2

What also keeps me energised is the scope for creativity and innovation that hospitality allows. There is always something to improve, reimagine, or try for the first time. The industry is constantly evolving, and so is the hotel. That combination of human connection and the freedom to keep pushing things forward is what makes this work feel worthwhile, even on the harder days. 

Town Hall Hotel is renowned for its striking Art Deco heritage, distinctive design, and residential-style hospitality. How do you balance preserving the building's historic character while continually evolving to meet the expectations of today's modern traveller? 

Town Hall Hotel's history is not something we preserve behind glass; it's something guests live in. The building's original features, the marble entrance, the Council Chamber, the sweeping staircase, are all active parts of the guest experience rather than decorative backdrops. The challenge is never whether to modernise, but how to do it in a way that adds to the building's character rather than diluting it. Our partnership with Jan Hendzel Studio is a good example: two suites transformed into gallery-living spaces that feel entirely contemporary while being deeply rooted in the building's civic spirit. The guests we attract tend to be people who are drawn to authenticity, so staying true to what the building is has always felt like a commercial instinct as much as a cultural one. 

Creating memorable, personalised experiences is central to the Town Hall Hotel experience. How do you foster a culture within your team that ensures every guest feels genuinely welcomed, recognised, and cared for? 

It starts with hiring people who are naturally curious about others, and then giving them the confidence to act on that. We don't want a team that follows a script; we want people who notice things and respond to them. That culture is built through trust and through the example set from the top. We invest in progression, and we promote from within wherever we can. When a team member sees a colleague move from banqueting waiter to HR Coordinator, or from Executive Housekeeper to Head of Operations, it sends a clear message about what's possible here. People who feel valued and invested in tend to pass that on to guests without being asked to. Town Hall Hotel 3

Describe Town Hall Hotel in three words. 

Authentic. Community. Character. 

As a landmark property in East London, Town Hall Hotel sits within a vibrant and ever-evolving neighbourhood. How does the hotel embrace its local community and celebrate the culture, creativity, and character of its surroundings? 

East London is not a backdrop for Town Hall Hotel; it's the reason the hotel exists in the way it does. The building was built to serve this community, and that sense of civic purpose still runs through everything we do. Our annual exhibitions with students from the London College of Fashion give emerging local creatives a platform in a space that hundreds of guests move through each week. Our partnership with Faber brings independent publishing into the lobby in a way that feels genuinely inviting rather than decorative. And our relationship with St John's Primary School, which sits right next door to us, is probably the initiative closest to my heart. From Christmas parties and Santa's Grottos to food bank collections, toy drives, and donating refurbished laptops and computers, it's a relationship that has grown organically over the years into something we're genuinely proud of. 

Sustainability has become an increasingly important focus across the hospitality industry. Are there any initiatives, partnerships, or operational practices at Town Hall Hotel that you're particularly proud of? 

The most sustainable decision we ever made was the building itself. Restoring and reusing a historic structure rather than demolishing and rebuilding is one of the most significant environmental choices a hotel can make, and it's easy to overlook because it happened before most of us arrived. Day to day, we've made a series of operational changes that add up: eliminating bottled water across guest rooms and events, moving to refillable toiletry dispensers, phasing out individual soap bars in favour of refillable liquid dispensers from August, and running both kitchens collaboratively so that ingredient purchasing is shared and food waste is minimised. We're also installing rooftop solar panels next month, which feels like an important step. None of these things are revolutionary on their own, but taken together they reflect a genuine commitment rather than a sustainability checklist. Town hall hotel 4

Guest expectations continue to evolve, particularly within the luxury and lifestyle hospitality sectors. How do you see boutique hotels and urban luxury experiences changing over the next few years? 

There will always be a place for boutique hotels; the demand for authenticity and individuality is only growing, and the market data supports that. But I think the most successful independent properties will be the ones that evolve into something more hybrid. The cost pressures facing smaller hotels are real: with a finite number of rooms to sell, the margin for error is much narrower than it is for larger operators. At the same time, guests are becoming more considered about where they spend their money, and they want genuine value in return. 

What that means in practice is that boutique hotels will need to think beyond rooms. Diversifying revenue through events, cultural programming, F&B, and community partnerships isn't just a nice-to-have; it's increasingly a commercial necessity. The hotels that thrive will be the ones that become destinations in their own right, places people come to for an experience, not just a bed. The market is already rewarding differentiation and, frankly, penalising mediocrity. That's not a bad thing for properties like Town Hall that have always led with character and community. 

Town Hall Hotel attracts a diverse mix of guests, from international travellers and business visitors to those seeking a unique London staycation. What do you think today's guests are looking for most when choosing a hotel like Town Hall? 

Space, authenticity, and a reason to be somewhere. Guests choosing a hotel like Town Hall are not just looking for a bed; they're making a statement about the kind of experience they want. They want to feel like they've found somewhere rather than booked somewhere. Our apartment-style rooms with full kitchens, generous living areas, and entirely individual designs speak directly to that. People want to settle in rather than just check in. And increasingly, guests want to feel connected to a place and its culture, which is why the neighbourhood, the community partnerships, and the dining and cultural programme all matter as much as the room itself. Town Hall hotel 5

Looking ahead, are there any exciting developments, partnerships, experiences, or plans on the horizon that guests can look forward to at Town Hall Hotel? 

There is quite a lot in the pipeline that I'm looking forward to sharing in due course. What I can confirm right now is that we are partnering with Penhaligon's for our in-room amenities, which will be rolling out from August. It feels like a natural fit for Town Hall; a historic British brand with real character and craftsmanship, which mirrors what we try to do here. Watch this space for more announcements later in the year. 

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