On Monday 16th June 2025, the Hotel Marketing Association (HMA) celebrated a major milestone — its 30th annual Hotel Marketing Awards — with a landmark event at the iconic Savoy Hotel in London. Marking three decades of recognising the best and brightest in UK hotel marketing, this year’s celebration was more than just an awards night.

For the first time, the ceremony incorporated educational and inspirational content ahead of the main event. The evening was hosted by the ever-charismatic Peter Hancock, with a keynote from hospitality trailblazer Alex Polizzi, who delivered candid insights from across the industry.

This was followed by a Marketing Leaders Panel, curated by Ryan Haynes of Haynes Marcoms. The panel featured:

• Mike Baxter, Owner, House of the Gods

• Suzie Thompson, Commercial VP, Red Carnation Hotels

• Matthew Saunby, Creative Director, 2050​

Together, they offered valuable perspectives and actionable takeaways for the industry professionals in the room — setting the stage for a night of celebration and recognition.

2025 Winners

Best Website (sponsored by Clockwork Marketing)

Winner: The Retreat (Signet Hotels Ltd)
Shortlisted: Exclusive Collection, The QHotels Collection – Project Phoenix

Best Partnership Marketing (sponsored by HBD Partners)

Winner: The Grove – Christmas in the Mansion with Jo Malone London
Shortlisted: Marriott International – Create Your Own Traditions | Royal Lancaster London – A Blooming British Afternoon Tea with the Natural History Museum

Social Media Campaign of the Year (sponsored by GuestRevu)

Winner: Mad Monkey Hostels – Mad Pass
Shortlisted: Red Carnation Hotels – Luxury Through Our Lens | The Grove – Behind The Grove Doors

HMA Creative Excellence Award (sponsored by Net Affinity)

Winner: BWH Hotels GB – Year of the Free Breakfast
Shortlisted: Hart Shoreditch – SPECTRUM | Marriott International – Create Your Own Traditions

Best Hotel Marketing Team (sponsored by Agilysys)

Winner: Hilton London Metropole
Shortlisted: Switch Management | The Belfry Hotel & Resort

Rising Star in Hotel Marketing (sponsored by For-Sight)

Winner: Molly Peel – Red Carnation Hotels
Shortlisted: Emily Poole – The QHotels Collection | Alexandra Sanders – Hilton London Metropole