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12 Jul 2022

Hamlet Hotels group calls on hotels to join growing UK portfolio

Hamlet Hotels group calls on hotels to join growing UK portfolio

Hamlet Hotels group aims to add an extra 50 hotels to their portfolio in the next twelve months, expanding from their Southeast location to the whole of the UK.

The hotel group is offering a guaranteed net operating income on a unique flexible term, without the need for hotel owners to get involved in the day-to-day management of the hotel.

They plan to take over Sales and Marketing (both offline, digital and online), Revenue Management (for dynamic competitive pricing), online distribution to over 100,000 channels and agencies, as well as day-to-day operations.

This will include all front and back-office operations, HR, Health and Safety and Accounts and Finance.

So far, the group is in the process of finalising heads of terms on numerous properties and new developments.

The group has announced that it is looking for UK and European-based independent hotels that have between 70 and 250 guest bedrooms.

In addition, Hamlet Hotels are also looking to build new hotels with their unique branding concept, attracting both business and leisure travellers of all age groups.

The group is searching for new development sites with Class C1 planning permissions within key cities of the UK and Ireland.

Prasanna Kirubakaran, Hamlet Hotels Chief Operating Officer, commented: “This is a fantastic opportunity for hotel owners wanting to guarantee their income and increase the value of their property, whilst taking a step back from the day-to-day operations of hotel management. We know our target of 50 hotels is ambitious, but we are confident in our product and can’t wait to partner with some fantastic hotels.”

Hamlet Hotels was founded by a group of hoteliers passionate about developing and growing upper-midscale hotels in the UK. Between them, the team has over 50 years of experience working in and developing four-five star hotels in the UK and worldwide.

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