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FLAE Robotics / BE-A
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BE-A communicates with guests across email, WhatsApp, web and phone, speaks 100+ languages and can answer enquiries, check availability, prepare offers, support reservations, upsell hotel services and route operational requests to the right team.
And it is already delivering measurable results. At Hotel PECR, BE-A automatically handled around 85% of incoming email and WhatsApp enquiries during a measured period, escalating more complex requests to staff. At Hotel Studánka, handling a standard guest email fell from around 15 minutes to just 2 minutes.
BE-A is not limited to a screen. BE-A Virtual, Voice and Avatar are available today, bringing the same AI Hospitality Agent from digital channels and phone calls directly into the hotel environment. Hotels remain in control of what BE-A handles autonomously and when a member of staff should step in.
The goal is simple: no unanswered enquiries, fewer repetitive tasks, more reservations and more time for genuine hospitality.
FLÆ Robotics is now taking BE-A from today’s AI-powered front desk towards the next generation of physical hospitality, including humanoid receptionists.
See BE-A in action at Stand 2325. Meet the Avatar, experience a real guest interaction for yourself, and talk to the FLÆ Robotics team about how BE-A can work in your hotel.
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