A specialist in the field and third generation in the trade, he advises auction houses, insurance firms and institutions to identify and value Persian rugs and Oriental carpets. As an authoritative figure within the industry, Masoud is often invited to share his expertise and insider knowledge with media outlets such as the BBC World Service to discuss the ever-changing market. Travelling frequently to source and commission pieces, he sees each as a unique work of art; the weavers spending innumerable hours and often years to hand-knot and complete each.
With an exceptionally great eye for colour and design, Masoud works alongside leading International interior decorators, hoteliers & leading retailers across the UK to select and source Persian & Oriental rugs for specialist collectors and private clients, he is the go to specialist for the BBC having worked with BBC World Services and BBC One.
