CR:IS supports guests and the hotel team 24/7. CR:IS automatically and correctly answers guest questions, handles more complex requests, and integrates perfectly into Re:Guest 's guest journey, both in the website's Messenger and in WhatsApp communication. CR:IS also collaborates with the hotel team: it forwards messages and assigns tasks to human employees when something is beyond its scope. Additionally, it is an excellent salesperson. It uses every opportunity to guide the potential guest towards inquiry or booking without being intrusive.