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Allora - Pacifica Case study

SHR Group Stand: 2251

Pacifica Hotels, a prominent hotel chain with more than 30 mixed-brand properties, including seventeen independent hotels along the West Coast of the USA, sought to boost guest sign-ups and engagement by launching an exclusive loyalty and incentive program at an independent level.

To achieve this, they joined forces with SHR Group, leveraging their world leading AI-powered allora CRS (Windsurfer) technology in December 2020, and subsequently integrating allora CRM (Maverick)

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