Taking place in July 2018 at Avenue Restaurant, the Independent Hotel Show hosted an Exhibitor Workshop, aimed at presenting exhibitors at the show with tools to help elevate sales and provide marketing opportunities in advance of, during and after the show.
The programme included
- PR and marketing tips - maximise your pre-show promotion
- How to approach hoteliers at the show and create valuable sales leads from your stand
- First hand insight into exhibiting best practice
- Networking with other exhibitors
- 'Operations Station’ - where you can ask any burning logistics questions