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The next generation of travellers is here: Are you ready?
Today's guests are looking for more than just a place to stay. They want memorable experiences, meaningful connections and every moment of their trip to feel worthwhile. As expectations continue to evolve, independent hotels will have a unique opportunity to stand out by creating stays that guests can't wait to book – and recommend. From the rise of 'weekend maxxing' to the growing demand for experience-led travel, you'll discover how hoteliers can turn emerging trends into practical commercial opportunities. Chaired by hotel magazine, this panel will bring together leading voices from across the hospitality industry to discuss what's shaping the next generation of travel and how independent hotels can create experience-led stays that inspire guests, drive revenue and encourage repeat visits.
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