The Michelin effect: What's shaping luxury travel today

06 Oct 2026
Innovation Stage
Luxury , Guest Loyalty , Experiences , Travel

Luxury travel is evolving, and so are guest expectations. Join Michelin and hospitality leaders as they explore the trends influencing where discerning travellers choose to stay, dine and spend their time. From culinary tourism and authentic local experiences to wellness, sustainability and the growing demand for personalised service, discover what's driving travel decisions today—and how hotels can position themselves to stay ahead.

Moderator
Marie-France Perrel
Marie-France Perrel, Head of Business Development, Hotels - MICHELIN Guide
Speakers
Michael Jacobi
Michael Jacobi, Managing Director - Scally Hotel Collection
Phillip Allsopp
Phillip Allsopp, Managing Director - Classic British Hotels & Resorts