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The art of authentic storytelling: Turning culture into content
Today's candidates want more than job descriptions. They want to know what it's really like to work for your business. In this practical session, Tiffany Black, Chief Storyteller at Scrumptious, will explore how authentic storytelling can help hotels attract and retain great people. Through real-world examples, she'll show how to turn everyday employee experiences into engaging content that builds trust, showcases company culture and strengthens employer branding. Attendees will leave with practical ideas for creating authentic content using the tools they already have, and learn how to share it effectively across careers pages, social media and recruitment channels.
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