STR Insights: What’s driving UK & European hotel performance — and what’s next?

05 Oct 2026
Hotel Business Stage
Vision / Strategy , Trends , Travel

Join Michal Rao, STR’s Regional Director for Northern Europe, for a data-led look at the latest hotel performance trends across the UK and Europe. Discover what’s driving demand, rates and revenue, how markets are shifting, and what the numbers could mean for your hotel in the months ahead.

Presenter
Michal Rao
Michal Rao, Regional Director- Northern Europe - STR