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Star power: Getting more from your AA rating
AA ratings remain one of the UK hospitality industry’s most recognised marks of quality, but are independent hotels making the most of their accreditation? In this interactive session, the AA will unpack how ratings and inspections work, what inspectors are really looking for, and how standards are evolving alongside guest expectations. The discussion will then turn to how hotels can use their accreditation more effectively across marketing, distribution and guest communications, with attendees invited to share experiences, ask questions and learn from one another.
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