Power Hour- The invisible guest: Using AI & location data to entice new audiences

05 Oct 2026
Hotel Business Stage
Business Solutions , Technology & Automation , Marketing

Power Hour: Big ideas, business-critical advice and practical takeaways to power your hotel.

What if your next high-value guest is already staying with your competitors? This session will explore how AI and location data can help hotels look beyond traditional occupancy stats and retargeting to uncover new audiences and untapped demand. Join Evan Saunders as he reveals how to identify the travellers most likely to love your property, understand what’s driving competitor performance and turn those insights into measurable new revenue – reaching the guests who simply haven’t discovered you yet.

Presenter
Evan Saunders
Evan Saunders, SVP, Revenue and Strategic Partnerships - Azira