Power Hour- The feeling factor: What are hotels forgetting to design?

06 Oct 2026
Hotel Business Stage
Business Solutions , Design , Experiences

Power Hour: Big ideas, business-critical advice and practical takeaways to power your hotel.

A memorable hotel brand is about far more than a great logo, clever font or beautiful interiors. It’s about how a guest feels from the moment they arrive. This fast paced session will explore the power of sensory branding and how independent hotels can intentionally shape the sights, sounds, scents and subtle details that create a sense of belonging. Discover how to build an experience guests don’t just remember, but want to return to and recommend – creating a powerful advantage that independents can truly own.

Presenter
Gerri Hansen
Gerri Hansen, Founder & Director - BrandSensory